Mobile Ethnography

Exploratory Research / U&A

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Exploratory Research / U&A

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Exploratory Research / U&A

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Exploratory Research / U&A

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PLACEHOLDER ONLY

Solutions

WhatsApp Surveys

Real-time feedback through WhatsApp conversations.

WhatsApp Diaries

Ongoing participant diaries for immersive insight.

Screen Recording

Observe exactly how users interact digitally.

Video Blogging

Authentic, unfiltered user experiences.

AI and human hands reaching each other to represent WhatsApp AI probing.

AI Probing in WhatsApp: Time to unlock deeper, In-the-Moment Insights

The Art of Building Trust in Digital Research. Person on laptop.

The Art of Building Trust in Digital Research

WhatsApp Research: Practical Tips for Success

WhatsApp Research: Practical Tips for Success

How we used our unique WhatsApp tool to help the BBC understand audio decision making

How we used our unique WhatsApp tool to help the BBC understand audio decision making

Understanding holiday decision-making with in-the-moment image and video capture

Understanding holiday decision-making with in-the-moment image and video capture

Testing how a new app meets users’ needs in the real world

Testing how a new app meets users’ needs in the real world

Supporting the development of a new B2B digital product

Supporting the development of a new B2B digital product

AI in the Workplace – The Modern Washing Machine

AI in the Workplace – The Modern Washing Machine

The Art of Inspiring Creativity in Digital Research

The Art of Inspiring Creativity in Digital Research

The LTA: On-Tap research community

On-Tap research community

The Art of Moderating for Digital Research

The Art of Moderating for Digital Research

The Art of Question Writing for Research

The Art of Question Writing for Research

Ai Analysis: Live reaction to business conference

Live reaction to business conference

Barbenheimer and Spurious Correlations

Barbenheimer and Spurious Correlations

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

Why Being Present Matters: The Importance of In-The-Moment Research

Why Being Present Matters: The Importance of In-The-Moment Research

Password Security in the age of AI

Password Security in the Age of AI

Why we love using WhatsApp in our research

Leaves growing in the sun with water vapour on top

Nurturing Your Community: Eight Tips for Successful Engagement, part 2

Man holding face at laptop

That Awkward Moment When…