Whycatcher

Digital qual at scale

Driving brand innovation, connection and growth with strategic insights from our advanced AI-integrated research platform

Trusted globally
Solutions

Bespoke Tools

Blend cutting-edge digital research with classical tools, to fit your needs

AI

Real-time AI probing, transcriptions, and analysis for faster, deeper, easier insights

WhatsApp

WhatsApp surveys and diaries give global reach via a familiar platform. Now with inbuilt AI probing

Digital

Classical digital insight tools for exploratory, creative, and reflective research

Traditional Qual

Bring in traditional qual to deepen understanding and get rich contextual insights

Benefits

Make better decisions

Real-time insights, richer context, deeper human understanding. Made simple for participants, no app required.

Authentic insights

Media-rich feedback

Let users say, or show, exactly what they’re thinking. Get powerful, real-time feedback that better captures experience and emotion

Deeper insights

Engaged participants

Let your audience share their feedback more openly and easily, thanks to our user-friendly experience across devices

Fresh insights

Innovative approaches

Don’t retread the same old paths. Keep your research fresh and relevant, with tools that engage that stakeholders in new ways

Innovation of the year Award Winner

“It's clear that participant experience has been put at the heart of Whycatcher. Its scalability, combined with its potential to open up conversations with introverts and hard-to-reach groups, secured this award.”

All you need

Simple, Seamless Research

One intuitive platform

Creative insight tools in one intuitive platform, designed to simplify your research

Complete flexibility

From traditional tools to shiny new ones like WhatsApp

Streamline Your Research Process for actionable insights

Whycatcher makes your life easy throughout the research process. From initial brief to data collection, analysis, and reporting, it's all in one place.

We keep things simple to make more time for insight - so you can focus on in-the-moment, genuine responses from willing users.

Get Started
Our Process

How it works

Whycatcher lets you run research however suits you, whether you're setting up a long-term community or a one-off project. You can choose self-service, fully managed, or a mix of both. Whichever you plump for, you'll get intuitive tools and expert support, making the process seamless from start to finish.

1

Step 1

Setup

We can help you recruit participants, write questions and set up tasks. Or you can do these yourself (don't worry - it's easy). We're on hand to help if you need us

2

Step 2

Fieldwork

Watch the responses come flooding in! Participants can respond when and how they want, with text, images, video, GIFs, audio, emojis - whatever tells their story

3

Step 3

Analysis

Now for the fun bit - you see all the responses in real-time. Use these for some old-school analysis, or delve into AI analysis (we recommend both!)

Long-term communities

Continuously deepen your understanding of customers with ongoing, on-demand feedback.

Short-term & one-off projects

Tailored research projects using immersive tools to reveal real-time customer behavior and attitudes.