Peek into meaningful occasions with WhatsApp diaries
Whether it’s morning coffee or weekly grocery shop, our WhatsApp diaries let you build a rich picture of how people actually live (rather than how they say they live).
By watching their lives across different moments you can really understand their real-world experiences.
Perfect for capturing those natural in-the-moment reactions that you might otherwise miss.
With WhatsApp diaries, participants can really easily tell us about their world however they want - text, voice note, video, gif, emoji and even location. We get tons of media, although we think you'll agree that's a nice problem to have for genuine richness in reporting.
With international coverage, you can observe participants from pretty much anywhere across the globe.
Our sophisticated tech lets you brief AI to engage participants in real-time, with intelligent follow up questions. So the conversation is natural, while getting the responses you need. Genius.
Not keen on AI? Don’t worry – we can turn off AI if you’d rather not use it.
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