Written by

Sarah Etchells

The LTA: On-Tap research community

On-Tap research community

The LTA asked us to host a community that could act as the voice of British tennis, giving the LTA on-tap access​…

The Art of Moderating for Digital Research

The Art of Moderating for Digital Research

For most of us, moderating is second nature – something we do with little training or guidance. I mean, we…

The Art of Question Writing for Research

The Art of Question Writing for Research

On the face of it, asking questions is easy – after all we managed it from an early age without…

Ai Analysis: Live reaction to business conference

Live reaction to business conference

In September of 2023, Whycatcher was invited to join Strat7’s Brilliantly Connected Conference to orchestrate a day-long conference-wide series of…

Barbenheimer and Spurious Correlations

Barbenheimer and Spurious Correlations

It’s been about two weeks since the 2023 blockbusters Barbie and Oppenheimer hit cinemas, sparking fan theories that combine both…

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

It took hours to craft that text. I’d checked, rechecked and tweaked it to within an inch of its life.…

Why Being Present Matters: The Importance of In-The-Moment Research

Why Being Present Matters: The Importance of In-The-Moment Research

The other day, I tried out a new coffee shop. It’s really near our office but I’ve never thought to…

Password Security in the age of AI

Password Security in the Age of AI 

Weak computer passwords are a hallmark of the tech age. Even one of the first computer password systems, MIT’s CTSS,…

WhatsApp Logo

Why we love using WhatsApp in our research

In a world where people are increasingly addicted to staring at their smartphones – and I’ll admit, I’m one of…