Whycatcher

Digital qual at scale

Driving brand innovation, connection and growth with strategic insights from our advanced AI-integrated research platform

Whycatcher Highlights Video

Trusted globally
Bespoke Tools

Blend cutting-edge digital research with classical tools, to fit your needs

Now more than ever research needs tools that are creative and capture real human moments. That's what we're all about. Use our tools solo, as a combo, or alongside other methods. It’s your call.

We've got fresh, engaging ways to do great research in any market or moment. Sure we've got AI solutions if you want, but no pressure either way. Just know with us, you'll get the flexibility to answer your research questions your way.

Solutions Showcase

AI

AI

We blend advanced AI with human understanding to uncover trends and surface insights that drive innovation

WhatsApp

WhatsApp

We connect with people in the apps they use daily, turning chats, diaries, and surveys into rich, authentic insights captured in real time

Digital

Digital

Our digital solutions create engaging spaces for people to share, collaborate, and inspire new ideas

Benefits

Make better decisions

Real-time insights, richer context, deeper human understanding. Made simple for participants, no app required.

Authentic

Media-rich feedback

Let users say, or show, exactly what they’re thinking. Get powerful, real-time feedback that better captures experience and emotion

Media-rich feedback

Deeper

Engaged participants

Let your audience share their feedback more openly and easily, thanks to our user-friendly experience across devices

Engaged participants

Fresh

Innovative approaches

Don’t retread the same old paths. Keep your research fresh and relevant, with tools that engage that stakeholders in new ways

Innovative approaches

How it works

Streamline Your Research

Whycatcher streamlines research from brief to reporting in one simple, seamless platform - giving you more time to focus on genuine, in-the-moment responses from willing users that lead to actionable insights.

Initial Brief

We can help you recruit participants, write questions and set up tasks. Or you can do these yourself (don't worry - it's easy). We're on hand to help if you need us

Data Collection

Watch the responses come flooding in! Participants can respond when and how they want, with text, images, video, GIFs, audio, emojis - whatever tells their story

Analysis

Now for the fun bit - you see all the responses in real-time. Use these for some old-school analysis, or delve into AI analysis (we recommend both!)

It's clear that participant experience has been put at the heart of Whycatcher. Its scalability, combined with its potential to open up conversations with introverts and hard-to-reach groups, secured this award

MRS Innovation of the year, Judges

Latest insights

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